Exploring Image Virality in Google Plus

Reactions to posts in an online social network show different dynamics depending on several textual features of the corresponding content. Do similar dynamics exist when images are posted? Exploiting a novel dataset of posts, gathered from the most popular Google+ users, we try to give an answer to such a question. We describe several virality phenomena that emerge when taking into account visual characteristics of images (such as orientation, mean saturation, etc.). We also provide hypotheses and potential explanations for the dynamics behind them, and include cases for which common-sense expectations do not hold true in our experiments.Comment: 8 pages, 8 figures. IEEE/ASE SocialCom 201

Deep Feelings: A Massive Cross-Lingual Study on the Relation between Emotions and Virality

ABSTRACT This article provides a comprehensive investigation on the relations between virality of news articles and the emotions they are found to evoke. Virality, in our view, is a phenomenon with many facets, i.e. under this generic term several different effects of persuasive communication are comprised. By exploiting a high-coverage and bilingual corpus of documents containing metrics of their spread on social networks as well as a massive affective annotation provided by readers, we present a thorough analysis of the interplay between evoked emotions and viral facets. We highlight and discuss our findings in light of a cross-lingual approach: while we discover differences in evoked emotions and corresponding viral effects, we provide preliminary evidence of a generalized explanatory model rooted in the deep structure of emotions: the Valence-Arousal-Dominance (VAD) circumplex. We find that viral facets appear to be consistently affected by particular VAD configurations, and these configurations indicate a clear connection with distinct phenomena underlying persuasive communication

Toward Stance-based Personas for Opinionated Dialogues

In the context of chit-chat dialogues it has been shown that endowing systems with a persona profile is important to produce more coherent and meaningful conversations. Still, the representation of such personas has thus far been limited to a fact-based representation (e.g. "I have two cats."). We argue that these representations remain superficial w.r.t. the complexity of human personality. In this work, we propose to make a step forward and investigate stance-based persona, trying to grasp more profound characteristics, such as opinions, values, and beliefs to drive language generation. To this end, we introduce a novel dataset allowing to explore different stance-based persona representations and their impact on claim generation, showing that they are able to grasp abstract and profound aspects of the author persona.Comment: Accepted at Findings of EMNLP 202

SALSA: A Novel Dataset for Multimodal Group Behavior Analysis

Studying free-standing conversational groups (FCGs) in unstructured social settings (e.g., cocktail party ) is gratifying due to the wealth of information available at the group (mining social networks) and individual (recognizing native behavioral and personality traits) levels. However, analyzing social scenes involving FCGs is also highly challenging due to the difficulty in extracting behavioral cues such as target locations, their speaking activity and head/body pose due to crowdedness and presence of extreme occlusions. To this end, we propose SALSA, a novel dataset facilitating multimodal and Synergetic sociAL Scene Analysis, and make two main contributions to research on automated social interaction analysis: (1) SALSA records social interactions among 18 participants in a natural, indoor environment for over 60 minutes, under the poster presentation and cocktail party contexts presenting difficulties in the form of low-resolution images, lighting variations, numerous occlusions, reverberations and interfering sound sources; (2) To alleviate these problems we facilitate multimodal analysis by recording the social interplay using four static surveillance cameras and sociometric badges worn by each participant, comprising the microphone, accelerometer, bluetooth and infrared sensors. In addition to raw data, we also provide annotations concerning individuals' personality as well as their position, head, body orientation and F-formation information over the entire event duration. Through extensive experiments with state-of-the-art approaches, we show (a) the limitations of current methods and (b) how the recorded multiple cues synergetically aid automatic analysis of social interactions. SALSA is available at http://tev.fbk.eu/salsa.Comment: 14 pages, 11 figure

ColdGANs: Taming Language GANs with Cautious Sampling Strategies

Training regimes based on Maximum Likelihood Estimation (MLE) suffer from known limitations, often leading to poorly generated text sequences. At the root of these limitations is the mismatch between training and inference, i.e. the so-called exposure bias, exacerbated by considering only the reference texts as correct, while in practice several alternative formulations could be as good. Generative Adversarial Networks (GANs) can mitigate those limitations but the discrete nature of text has hindered their application to language generation: the approaches proposed so far, based on Reinforcement Learning, have been shown to underperform MLE. Departing from previous works, we analyze the exploration step in GANs applied to text generation, and show how classical sampling results in unstable training. We propose to consider alternative exploration strategies in a GAN framework that we name ColdGANs, where we force the sampling to be close to the distribution modes to get smoother learning dynamics. For the first time, to the best of our knowledge, the proposed language GANs compare favorably to MLE, and obtain improvements over the state-of-the-art on three generative tasks, namely unconditional text generation, question generation, and abstractive summarization